THE BRAND, A SIGNATURE
Emporio do Aço’s new brand translates all the creative energy, modernity, lifestyle, and renewal of this time. It has a strong, clear, and objective presence that makes it easier to be remembered and arises more easily desire. Its minimalism and simplicity is strongly marked in the universal black and white colors. More than a principle, more than a slogan, it is also a way of giving life to our products with elegance. Thanks to its impressive and unique DNA, Emporio do Aço occupies an integral and renewed positioning with a unique proposal in the jewelry segment.
Established since 2011, the brand has pioneered the market with 100%-steel products and a unique photoengraving service.
In 2012, it started the franchise model, and today with over 300 units in Brazil, the United States, and Europe, it is a benchmark in retail.
It has a diverse mix of products that meets the most diverse styles with over 3,000 options in male and female jewelry, including rings, bracelets, chains, and earrings. The brand also works with a wide range of corporate gifts, pet, and piercings.
Photoengraving makes each piece a unique and unforgettable jewel. Having pictures and texts engraved in steel make your best moments become eternal memories. All AEmporio do Aço’s kiosks have photoengraving machines, thus allowing the immediate customization of any photo or text in jewelry, pendants, and key rings. Undoubtedly, one of the reasons to be MORE THAN A JEWEL, for all the emotion of surprise can be eternalized in the beauty and strength of steel.
BE A FRANCHISEE
Operations: field consulting and operational support, periodic visits to the units, training, and development.
Marketing: annual calendar of Seasonal Campaigns, support to local marketing development, customer care service, support in each opening, advisory in the creation of communication pieces.
Showroom: ales consulting, analysis of mix of products according to the unit’s profile, weekly informative release of tips and trends.
Return on investment in 18 to 24 months with average Mark up of 6X.